The History of Advertising Trust charts the campaigns that reflect moments of social change.

Class actions targeting prominent brands using influencers to advertise their products on social media are on the rise, accusing brands and their influencers of failing to properly disclose paid ...

More buyers’ journeys are starting with generative AI—including those making B2B purchases for their workplaces. An August study from software reviewing platform G2 found that half of B2B software ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

NEW YORK — Jewelry maker Mejuri in 2024 was presented with the type of marketing moment that even loads of media spending can’t always replicate. Watching her now-fiance play at that year’s AFC ...

A hacker has pulled back the curtain on a venture-backed startup quietly flooding Instagram with AI-generated personalities, exposing a hidden economy where synthetic “people” are hired to sell ...

Scroll through a TikTok feed, and you’ll eventually come across someone—usually incredibly photogenic, with perfect teeth and flawless skin—extolling the virtues of some product or another, or a ...

Spread the love“`html In the digital age, influencer marketing has emerged as a powerful tool for brands to connect with their target audiences. However, with opportunities come responsibilities, and ...

Gaming and influencer culture have been intertwined since the earliest days of social media. Icons like Jacksepticeye, PewDiePie and Markiplier launched their careers by streaming games—turning play ...

Launching a product at Walmart is a dream moment for any brand. However, shelf space doesn’t guarantee sales. With 25 years of experience working with brands who FINALLY get their product on the shelf ...