The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Update, April 16, 1:28 p.m. ET: Apple reached out to 9to5Mac with more information, which you can find below the original post. The Tech Transparency Project (TTP) has followed up on its January ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at the top of the results. Instead, developer paying for promotion in App Store ...

Apple will add more App Store search ads in 2026, expanding inventory while keeping placements driven by relevance – not higher bids. Apple plans to add more ads to App Store search results in 2026, ...

Apple will next year introduce more ads in the App Store "to increase opportunity" in search results, the company has announced. According to an update to Apple's Ads website, additional ads will ...

Apple's App Store search redesign puts ads front and center, potentially boosting visibility for advertisers. Apple updated the App Store’s Search tab, removing the Discover section and placing ...

Apple will soon show more than one ad inside App Store search results. When you search for an app, you will still see a sponsored result at the top. You will also start seeing sponsored apps further ...