With the launch of iOS 14.5, apps are no longer allowed to access the IDFA or tracking advertiser on your iPhone, iPad, or Apple TV without your express permission, keeping your app data more private.

Germany is evaluating Apple's proposed changes to address antitrust concerns over App Tracking Transparency (ATT), reports Reuters. Apple plans to tweak the text and formatting of the ATT consent ...

Following legal disputes in Europe, Apple has now threatened to pull out its App Tracking Transparency feature from the region, as it's facing legal battles in Germany, Italy, and other countries, ...

Poland has opened another antitrust investigation into App Tracking Transparency, to determine if Apple misled users about privacy while also creating an advantage over third-party app developers. The ...

Apple has been the target of an antitrust complaint in Germany for three years over its App Tracking Transparency feature. ATT allows iPhone users to request that apps not track their activity between ...

Brazil’s Administrative Council for Economic Defense (Cade) opened an investigation against Apple Brazil to investigate the operation of the App Tracking Transparency (ATT) feature, reports O Globo ...

AppsFlyer has released data on the fourth anniversary of Apple’s App Tracking Transparency (ATT) framework, showing a transformed landscape where privacy and performance are no longer seen as ...

Italy’s competition watchdog agency, Autorità Garante della Concorrenza e del Mercato (AGCM), has fined Apple € 98.6 million ($ 116 million) over the App Tracking Transparency feature. Here are the ...

Apple may switch off a function that prevents users' apps from tracking their behaviour across various services and websites for advertising purposes in several European countries, the company says, ...

Germany's antitrust regulator is reviewing Apple's revised tracking rules after asking the company to address concerns about unequal treatment of third-party apps. The review is led by the ...

Apple's App Tracking Transparency feature has been controversial from the beginning. A few years ago, it was reported that it led to a decline in revenue of some small businesses. Because of this, ...