A fast-growing DTC brand decides it’s time to “be more authentic.” So they lean in—posting behind-the-scenes videos, founder ...

The digital age has changed how consumers see brands — today, in addition to the product itself, there is an expectation that the organization delivering that service is authentic, transparent and ...

Forbes contributors publish independent expert analyses and insights. I write about the psychology of leadership, tech and entrepreneurship. Among the many psychological ideas that have invaded ...

The problem with authenticity is that anyone can claim it and benefit from the positive assumptions that most of us make about the word. Transparent. Genuine. Trustworthy. All good, right? Well, it ...