Consumers are inundated every day with ads for products and services. The number of options is exhausting. What makes consumers stop and pay attention? As brands work to answer this question, they ...

Opinions expressed by Entrepreneur contributors are their own. After several years of cautious enthusiasm, the marketing and advertising technology sector is now embracing big data in a big way.

Big data analytics provides enterprises with a range of new insights into how they should operate their businesses. While taking full advantage of this emerging practice is difficult, many ...

In today’s business landscape, data is the key ingredient to long-term growth. However, specialized tools and software are required to translate data into actionable insights. Without it, the data is ...

Imagine classrooms outfitted with cameras that run constantly, capturing each child’s every facial expression, fidget, and social interaction, every day, all year long. Then imagine on the ceilings of ...

Chief Business Officer at Cognyte, head of Cognyte’s product, global R&D, business units, and go-to-market strategy. Our world has become increasingly digital. The pandemic that drove the world ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Marketing is a way to reach out to customers and make them aware of your ...