Traditionally, employee advocacy is the final step in the social media sharing journey. Marketing teams create content, share it on official brand channels and then encourage employees to share it.

No marketer, brand manager, marketing automation professional or even an advocacy marketing exec would look you in the eye and tell you that they’ve got a no-fail brand advocacy marketing strategy.

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Dan Swift is CEO of Numentum, a buyer experience consultancy that helps B2B organizations go to market faster, bigger, and more effectively. In the ever-evolving landscape of B2B marketing, employee ...

The acquisition flywheel. Customer advocacy drives an organic growth engine that converts customers and creates new advocates. Authenticity and trust. People are generally skeptics, and this ...