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New resource helps restaurant CMOs transform first-time guests into loyal regulars through data-driven loyalty programs ...

New data shows loyalty programs are valuable tools for developing strong customer relationships. Here’s how to create an effective one. A successful loyalty strategy offers customers tangible value ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

Loyalty programmes perform better when benefits are easy to understand and simple to use. Customers engage more readily when ...

As retailers around the world try to put their best foot forward in the new year, they’ll likely see some key changes coming to the loyalty space.

A look at the hidden tradeoffs behind loyalty-driven growth — and how to avoid inheriting risks you didn't design for.

Brands that treat credit as a one-time event are missing opportunities to drive long-term loyalty. Rather than a one-time purchase, credit is a long-term relationship between brand and customer.

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

Despite an increase in demand for transparency, corporations have struggled to implement their sustainability initiatives and decarbonization solutions. This story was originally published on CX Dive.

Sun care brand Sun Bum is working with rewards platform Rediem on The Bum Club, a loyalty program that netted nearly 14,000 sign-ups during a recent soft launch. The Bum Club looks to trade the ...