A quarter of all Connected TV (CTV) bid requests can’t be trusted. That doesn’t mean fraud every time. Sometimes, it’s incomplete data. Sometimes, it’s oversimplified or mislabeled content. And ...
DoubleVerify, a maker of ad authentication software, this week rolled out what it says is the industry's first certification program to detect ad fraud and invalid traffic (IVT) on connected TV (CTV), ...
NEW YORK, Dec. 4, 2025 /PRNewswire/ -- Nielsen's Gracenote, the power behind consumer entertainment search and discovery experiences, is enabling better CTV ad planning, buying and reporting with the ...
The launch highlights the general availability of Teads CTV Performance, bringing AI-driven, lower-funnel outcomes directly ...
RESTON, Va., July 15, 2025 (GLOBE NEWSWIRE) -- Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a ...
Fifteen years ago, Connected TV (CTV) advertising began as a programmatic advertising format thanks to the rise of streaming services and smart TVs. Today, marketers have fully embraced the strategy, ...
The integration brings program-level contextual intelligence, brand suitability, and content transparency to Vesta’s FAST and CTV inventory across 50M+ devices. Through this partnership, Vesta Stream ...
Add Yahoo as a preferred source to see more of our stories on Google. January Digital leads global brands and retailers to grow and adapt to consumer shifts and changing market conditions. The ...
January Digital leads global brands and retailers to grow and adapt to consumer shifts and changing market conditions. The strategic consultancy and full funnel digital agency identifies and solves ...
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