Many RIAs struggle with profitability when they attempt to “be all things to all people,” which forces them to offer a wide range of services to clients of all shapes and sizes. As we have previously ...

LONDON--(BUSINESS WIRE)--Quantzig, a global analytics solutions provider, has announced the completion of their latest customer segmentation study on the banking industry. A leading banking sector ...

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest customer segmentation analysis for a retail company. During ...

Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Traditional client segmentation? That’s so 15 years ago. That was one of the takeaways from a presentation yesterday by Michael Nathanson, the CEO of Focus Financial, at this year’s Schwab IMPACT ...

Customer segmentation is all about categorising a company’s customer base into distinct groups based on critical parameters. While creating customer segments, a SaaS player may only consider primary ...

“Client segmentation involves creating more than one marketing package and/or service offering to suit different groups of clients,” says Fiona Tait, business development manager at Scottish Life. Not ...

Segmenting client service packages has resulted in clients becoming more engaged in the advice process, according to Zurich Financial Services’ national sales manager of investments, Kristine Wade.

Per, Founder/Ceo of Sjofors & Partners is called “The Price Whisperer,” and THE thought-leader on using price for higher growth & profits. Customer segmentation is one of those key activities that ...

Josh Raper, VP of Marketing at Affinity Answers, is a 15-year advertising veteran with a diverse background and significant experience in business and strategic marketing across digital and ...