Adobe Inc. is improving its suite of artificial intelligence-powered creative tools with new Firefly generative AI models alongside a newly announced Firefly app. Today at the company’s Max London ...

Generative AI is bound to shrink the labor market for creatives, according to this task-technology fit analysis, by making ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...

This year, Adobe collaborated with two independent directors rooted in traditional craft to commission two original short films. The resulting case studies offer a close look at how generative AI can ...

Adobe has kicked off its annual Max design conference, where it’ll be giving us a first glimpse at the latest updates coming to its Creative Cloud apps and Firefly AI models. The creative software ...

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Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...