Creative directors? Who needs those? On Wednesday, Amazon introduced an agentic AI tool that brings all the image, video and audio generation capabilities of the company’s Creative Studio into its ad ...

The findings, published in Scientific Reports, point to a major shift. Generative AI systems have now reached a level where they can outperform the average human on certain creativity measures. At the ...

To evaluate creativity fairly across humans and machines, the research team used multiple methods. The primary tool was the Divergent Association Task (DAT), a widely used psychological test that ...

SILICON VALLEY, CA, UNITED STATES, January 22, 2026 /EINPresswire.com/ — Generative AI has rapidly moved from a niche innovation to a foundational component of ...

When AI first came into our lives, it did so with a bang, not a whisper. In every creative field—from design to filmmaking to music—we were told AI could do what we do, only faster, cheaper and, often ...

In classrooms across the California State University (CSU) system, faculty are looking to turn generative artificial intelligence from a disrupter into a teaching tool. From musical theater production ...

Recent surveys show a growing resistance to generative AI, but gamers will have to fight the trend with their wallets.

Generative AI is a form of artificial intelligence that can create new content such as text, images, music, code, audio, or video, based on patterns it has learned from large amounts of data.

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I question the idea that this generation of AI replaces (or even approximates) human creativity. But: I've always been fascinated by the vital role of technology in enabling human creativity - AI ...

Last month, Google launched Project Genie, an “early research prototype” that lets users generate sandbox worlds using text or image prompts that they can explore for 60 seconds. Right now, the tool ...

Darren Aronofsky’s new AI-generated series is drawing intense criticism for distorted visuals and awkward storytelling, ...