A study of 100,000 people shows AI can match average creativity—but the most creative humans still outperform machines.

Forbes contributors publish independent expert analyses and insights. Kate Cassada shares and makes sense of K-12 education practices. Research affirms the powerful ways creative expression can help ...

For decades, creativity was the exclusive domain of artists, designers and R&D teams. But in today's business landscape, where intelligent automation and AI permeate every industry, I've observed a ...

What if creativity wasn’t the enigmatic, unpredictable spark we’ve long romanticized, but instead followed a set of underlying principles, almost like a formula? Imagine if the brilliance of a Picasso ...

ATLANTA — Atlanta is considered the Hollywood of the South and the hip-hop capital of the entertainment industry. The city is synonymous with culture, Black excellence, and the Mecca of the Civil ...

The emergence—or perhaps the intrusion—of artificial intelligence in creativity has sparked a passionate debate. While human ingenuity still plays a role, AI’s ability to generate art is progressing ...

Researchers have discovered that ADHD’s hallmark mind wandering might actually boost creativity. People who deliberately let their thoughts drift scored higher on creative tests in two large studies.