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The bank’s new program will offer rewards to personal checking account clients regardless of their balance, making 30 million ...

They expect more now: More value, more simplicity, more convenience, more excitement. They want loyalty programs to actually elevate their day-to-day lives and help them save while also being fun, ...

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

WASHINGTON -- Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now some companies are becoming a bit more ...

Starbucks Rewards has existed since 2009. The company, long seen as a leader in restaurant technology, relies on its loyalty ...

Subway has already made some changes to its rewards program, and customers are not happy. Here's what they have to say.

Feb 18 (Reuters) - Bank of America plans to launch a new loyalty program that will extend rewards to a wider range of ...

On May 27, Bank of America is replacing Preferred Rewards with BofA Rewards. See who gets bigger credit card bonuses -- and ...

Rewards programs are not just a key strategy for customer retention, but acquisition as well. NABCO, a national electrical products supplier servicing distribution networks for both routine electrical ...

Some people hate customer loyalty programs. They don’t see value in them, don’t like sharing their personal information with companies, and don’t like their spending activity being tracked.