The Weatherhead Master of Business Analytics and Intelligence (MBAI) program combines training in advanced data analytics tools, including machine learning and artificial intelligence in the context ...

Discover how to use Google Analytics 4 to improve your B2B marketing results. In this Master Class, data scientist and marketing whiz Christopher S. Penn walks you through GA4, from setup to data ...

This program equips participants for thriving careers by assisting organizations locally and globally in making informed decisions through analytics. It prepares participants to adeptly handle ...

In the world of marketing, it takes a lot of skill and savvy to thrive. And these days, data analysis is at the top of the list. One of the most popular tools out there for using data to your ...

Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

With the rapidly evolving use of web and mobile technology across various platforms, there has been an ever-increasing amount of user-generated data. The extraction of knowledge from such a large ...

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This program prepares participants for successful careers helping organizations make better decisions through analytics. It prepares participants to work effectively with complex, real-world data and ...