Quizzes from media company BuzzFeed are perhaps the best-known examples of interactive content, which Alex Membrillo, CEO of Cardinal SEO Company, said allows user to select their own path to receive ...

Make ads interactive so people actually get involved, not just glance at them. Think games, quizzes, or things they can click ...

Editor’s note: Scott Brinker is the CTO of ion Interactive. Not long ago, in a marketing department not far, far away, we saw the rise of content marketing. It began as a young, idealistic movement to ...

Holding a user’s attention is vital in today’s world of feeds, mobile devices, and social swipe through. There are many ways to do this, but one of the best is to use interactive content. Interactive ...

The year is 2010 and you’re taking a quiz to find out “Which Bagel Flavor Are You?” Satisfied that you got poppy instead of onion, you share your results with a couple emojis to Facebook and wait to ...

Branded content is a pretty cool way to do it. It’s not just about selling stuff; it’s about telling stories that connect with people. We’re going to look at some great examples of branded content ...

For a piece of digital content to succeed, it needs to engage. That may sound trite, but engagement is the biggest challenge for content marketers today, and it's nearly always the deciding factor ...