Another independent attribution solution is off the market. SAP said Wednesday that it had purchased Abakus, a move that puts it further into the paid media arena. Terms were not disclosed. Abakus’ ...

SAP’s Lumira analytics software, for example, is available in a free version and a paid version with extra functionality. By the middle of this year, SAP plans to make it possible for a user of the ...

In opening-day keynotes at the Sapphire conference Tuesday SAP executives unveiled new and extended alliances with AI tech leaders, including Nvidia, AWS and Microsoft, and detailed plans to expand ...

At the UK and Ireland SAP User Group’s (UKISUG) annual Connect conference in Birmingham last month, SAP tried to rebuild trust after the furore over its Rise strategy. SAP recently changed its plans ...