Editor’s note: Since we first published this story in June, we’ve updated it with a video showing the fake freckles in action. Last summer, I couldn’t go anywhere — or look anywhere on Instagram — ...

Preen did it for the Spring 2015 runway show, Kendall Jenner did it and took a selfie and Charlotte Tilbury does it on just about everyone she works with—we’re talking about faking freckles. The once ...

All the cool kids (and grown ups) are getting ready for Coachella. The two-weekend event takes place in southern California’s desert valley, and this year’s music and arts festival’s lineup includes ...

Beauty is an ever-evolving whirlpool of influences and ideas. Which is to say that, every now and then, a beauty trend will erupt out of the fashion world or a particularly influential makeup artist’s ...

In keeping with the no-makeup look that's so popular these days, freckles are having a moment. Specifically fake freckles drawn on to give the appearance of a fresh, makeup-free face. Don't you wish ...