Unity's CEO just explained why Google's AI can't replace game engines (and he's right)

Unity stock is getting hammered as AI fears escalate.

Unity will soon let you create casual games using simple text prompts

Unity is preparing to roll out a new AI tool that can generate playable casual games from simple text prompts.
TweakTown

Unity AI will let you create 'full casual games' with text prompts and no coding experience

An upgraded Unity AI that will let budding game developers create full games with natural language prompts is set to be unveiled at GDC.
NewsBytes

Unity's AI tool will help you create games without coding

Unity is developing generative AI technology capable of creating full casual games, aiming to enhance user discoverability and accelerate product innovation.
Futurism on MSNOpinion

Unity says it has a new product that cooks up entire games using AI

You'll be able to "prompt full casual games into existence," apparently. The post Unity Says It Has a New Product That Cooks ...

Unity plans to let developers “prompt full casual games into existence” with AI.

Despite developers being increasingly skeptical of generative AI, “AI-driven authoring is our second major area of focus for 2026,” Unity CEO Matthew Bromberg said in earnings remarks reported on by ...
Opinion

Unity Promises Deluge Of New Games Prompted Into Existence By AI As Its Stock Tanks

As reported by GameDeveloper, the new Unity AI beta is planned to launch at the GDC Festival of Gaming in March. In a recent earnings call, Unity CEO Matthew Bromsberg stated, “AI-driven authoring is ...
techtimes

Unreal Engine vs Unity: Game Engine Performance and Visual Quality Explained

Explore how game engine performance shapes graphics, with an objective Unreal Engine vs Unity game engine comparison to help developers balance visual quality, optimization, and platforms. Pixabay ...