Branding is an interesting term, meaning different things to different people, depending upon their perspective and experience. Clients with whom we work run the full spectrum of defining this term – ...

In February, Lauren Sudeyko launched her Substack newsletter, marking the start of her public journey to build her wellness brand, Sleep or Die. “Welcome to the first edition of the Sleep or Die ...

Discover how to use AI and customer data ethically to strengthen trust, loyalty and long-term business growth. Learn practical ways to scale personalization and connection without sacrificing your ...

Forbes contributors publish independent expert analyses and insights. Randy Bean is a noted Senior Advisor, Author, Speaker, Founder, & CEO. How does a venerable American brand known for creating the ...

This article is part of "CMO Insider," a series on marketing leadership and innovation. The convergence of tech and marketing is impacting the way that companies form and nurture connections with ...

Event will spotlight Practical AI and business value with hands-on training, expert access, and actionable insights ...

Nataliya Andreychuk is the CEO of Viseven. She is a leading digital transformation evangelist for the pharma and life sciences industries. Since our formative years as children, we have shaped our ...

51% of U.S. small businesses have now adopted AI for customer service, but 83% would still prefer speaking to a real person rather than an AI. Businesses risk losing trust, sales and customer loyalty ...