Link building is often 40% of an SEO budget – sometimes more in competitive industries. But here’s the problem: most companies aren’t calculating ROI before building links. That’s a fast way to burn ...

Remember when a handful of links from sites in your niche could drive steady organic traffic? That era is over. Today, Google’s AI Overviews and the rise of answer engines like ChatGPT raise the bar.

It’s no longer about sending templated emails asking how much it costs for a guest post on someone’s site (it probably never should’ve been). It’s about providing resources, data, & information that ...

This post was sponsored by Editorial.Link. The opinions expressed in this article are the sponsor’s own. “How do you find link-building services? You don’t, they find you,” goes the industry joke.

The Links Guy is a link-building agency founded by Amit Raj with a mission to bring ethics back into the SEO and link-building industry. The agency focuses on delivering link building ROI (return on ...