Translation has traditionally been measured using operational indicators such as word counts, language coverage, or cost per word. While these metrics are easy to track, they provide limited insight ...

Effective localization strategy. Localization is important to align your brand with cultural nuances and user-specific preferences to drive meaningful experiences. Balancing cost and quality. A ...

Mohammad Omar is cofounder and CEO at LXT, an emerging leader in global AI training data that powers intelligent technology. I believe that artificial intelligence (AI) is one of our most important ...

Appen has published a new paper showing that even the most advanced large language models (LLMs) continue to struggle with culturally nuanced translation, particularly when handling idioms, puns, and ...

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...

Globalization is a reality for both small and large businesses because the growth markets are in Asia, Latin America and, increasingly, Africa. Strategic planning must include options for growing ...

Behind successful game launches, agencies do more than translate text. They adjust interfaces for different scripts, modify ...