A marketing plan turns choices into numbers, timelines, and owners your marketing team can ship. A well crafted marketing plan ties marketing strategy, marketing efforts, and business objectives to ...

This style of brand building tells your story and creates a loyal following. But without the goal-based performance marketing aspect, it is impossible to effectively measure how well your strategy ...

Part of any successful business is a successful digital marketing strategy. Creating a strategy is one thing, but the execution is just as important, if not more. But with the digital landscape ...

Explore how companies use bundling to sell multiple products or services as a unit at a discount, boosting sales while ...

Custom publishing is a proven branding and messaging strategy that can be an important part of an integrated marketing campaign. But this communications approach—whether "sponsored" supplements, ...

Navigating the complex world of marketing can be challenging for CMOs, especially when it comes to demonstrating the return on investment (ROI) of their efforts. In times of economic uncertainty, ...

Strategic marketing is a long-range system for choosing markets, shaping demand, and linking choices to business goals and sustainable growth. The discipline sets priorities for product or service ...

(Ad) It can be difficult to recognize when your digital marketing plan no longer serves your business and needs to be updated or overhauled. Analyzing and objectively assessing the strategy you spent ...

(Ad) Marketing is both an art and a science. While marketers learn to connect with audiences on an emotional level through messaging and sensory elements, they miss out on the critical science to ...

Generative AI has rocked the tech world, and every company is now considering if there is a way for them to leverage this technology. Since the introduction of ChatGPT, the tech industry has been ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

Sixty percent of realtors search for leads daily. There are more than 3 million active real estate licenses in the U.S. These numbers paint a clear picture of how the real estate industry is: ...