Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.

Many ABM succeeds through intelligent segmentation architecture, where relevance emerges from shared context rather than individual customization.

We have self-driving cars. We have AI that can write poetry. We have rovers searching for life on Mars. Yet, ask a marketer about the state of their database in 2026, and you’ll likely hear a sigh of ...

In today’s competitive market, companies must rethink how they connect with customers. Market segmentation—the practice of dividing a broad market into subgroups based onshared characteristics—has ...

Few would disagree with the view that since the 1950’s, when the practice of market segmentation began, it has been the cornerstone of any marketing strategy. If you define your market segments ...