INVESTIGATOR BRIAN ROACH EXPLAINS. SO THIS VIEWER’S TEXT MESSAGE EXPERIENCE LEADS TO AN INTERESTING QUESTION THAT WE CAN ALL LEARN FROM. IN HER EMAIL TO ME, A VIEWER NAMED MARY WRITES, ON SATURDAY ...

While structured and beautifully written prose has its place, it shouldn’t come at the cost of audience connection.

In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.

To learn more about our editorial approach, explore The Direct Message methodology. Every morning, millions of us wake up to algorithmically curated feeds, AI-generated responses, and automated ...

After years of hearing about the GDPR regulations in Europe, many US B2B marketers I speak with assume that marketing is more difficult across the Atlantic and that regulation has been a barrier to ...