White isn’t traditional for Indian brides. Now, some are putting a modern stamp on an ingrained wedding tradition ...

There’s an old image we all grew up with: the bride in red, eyes brimming with tears, family huddled around her like she’s being sent off to war. It was poetic. Painful. And, in many ways, dishonest.

CEO Kelly Cook speaks to WWD about their partnership with Kynah to bring South Asian wedding wear into an accessible price ...

Indian weddings are celebratory and always have been. Hundreds of people attend the functions, rituals span several days, and families invest in clothes and jewellery for both wearing and gifting. But ...

The modern bride is staging a non-red revolution. Influenced by the rise of quiet luxury, the technical demands of ...