Respondents can vary strongly in the way they use rating scales. Specifically, respondents can exhibit a variety of response styles, which threatens the validity of the responses. The purpose of this ...

Unobserved heterogeneity in random utility choice models can be dealt with by specifying either a multinomial or a normal distribution of the coefficients, leading to finite mixture logit and mixed ...

General naive Bayes classification is a classical machine learning technique to predict a discrete value. There are several variations of naive Bayes (NB) including Categorical NB, Bernoulli NB, ...