Every advertiser knows the value of using microsegmentation to target audiences most likely to buy a product. But only the savviest online advertisers know the inherent downfall of that approach – and ...

This is a sponsored column by Erik Duindam, CTO of Playable Platform. You can meeet the company at Pocket Gamer Connects Helsinki 2019 at Booth B12 Playable ads have gained significant traction ...

The availability of Optimization Score in Microsoft Ads now means advertisers have the option to ensure they understand all of the recommendations and consider options they may not have before.

In 2025, digital advertising no longer runs on guesswork or static targeting rules. The rise of AI-powered predictive creative optimization is rewriting how brands capture attention in a crowded ...

Cintia Gabilan will be speaking at Programmatic I/O in Las Vegas from May 19-21. Click here to register. The connected TV (CTV) advertising industry has made great strides in targeting, automation and ...

Early this year, I asked my team to recommend what we should stop, start, and continue doing in 2025 to improve our collaboration. As a leader, it was a valuable exercise that highlighted to me what ...