A POST about washing powder went viral this week after a university professor revealed a box of Fairy non-bio has shrunk in size but still costs the same amount. Professor Catherine Noakes pointed out ...

Consumers rarely think about all the preparation that goes into a major product launch, even for something as commonplace as laundry detergent. But a lot of decisions must be made, such as: What size ...

Unilever's Persil is trialling a three-month partnership with mobile dry cleaning and laundry startup ZipJet to gather data on changing consumer behaviour and market trends. The partnership, which ...

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