Data analysis forms the backbone of modern marketing ecosystems. Every marketing campaign that you run can be analyzed vis-a-vis user behavior, messaging, demographics and so on. While the jury is ...

Google Analytics introduced two predictive metrics to App + Web properties this July, which focus on purchase and churn probability. Google Analytics launched its App + Web feature in 2019. True to ...

Predictive analytics models can help you completely transform every aspect of digital marketing. Here's how to take advantage of it. Predictive analytics is the method of using historical and recent ...

The customer is king again. After decades of mass-market driven customer outreach, which typically lumped customers in large, homogenous segments, a complex mix of socioeconomic factors coupled with a ...

Predictive analytics in financial forecasting analyzes past and present data to improve the accuracy of planning and budgeting. Historically, accountants have depended on manual spreadsheet analysis ...

Predictive analytics is transforming the insurance industry, enhancing efficiency and risk management. ✓ Learn more and subscribe.

Phil Goldstein is a former web editor of the CDW family of tech magazines and a veteran technology journalist. He lives in Washington, D.C., with his wife and their animals: a dog named Brenna, and ...

The next time you choose an emoticon to spice up a comment about a company, product or service online, know this: There’s a chance that a software program is capturing the sentiment expressed by your ...

In February 2024, Mount Sinai's dedicated team of researchers were granted $4.1 million by the National Heart, Lung, and ...

Have you ever been prospecting and wished you could read minds to know exactly who’s ready to sell? While telepathy isn’t an option, predictive analytics will get you pretty close. Predictive ...

eWEEK content and product recommendations are editorially independent. We may make money when you click on links to our partners. Learn More. Data mining stalwarts SPSS Inc. and SAS Institute Inc. are ...