Pisano, Gary P. "Toward a Prescriptive Theory of Dynamic Capabilities: Connecting Strategic Choice, Learning, and Competition." Industrial and Corporate Change 26, no. 5 (October 2017): 747–762.

AI-enhanced prescriptive analytics is no longer optional — it’s the strategic engine behind real-time decisions, optimization and competitive edge in 2025. The world generated 181 zettabytes of data ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...