Demand Gen Report's 2026 survey reveals a massive shift: 72% of marketers now rank segmentation as their top priority.

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Many ABM succeeds through intelligent segmentation architecture, where relevance emerges from shared context rather than individual customization.

“Pulse is a breakthrough data product that will greatly improve segmentation and targeting around the globe,” said Peter Stark, executive vice president of Veeva Data Cloud. “We look forward to ...

New Segmentation Capabilities From MessageGears Give Marketers More Autonomy and Targeting Flexibility The latest features reduce manual workloads for enterprise teams, making it easier to build and ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of the game.

Pharma and life sciences teams gain access to Alpha Sophia–crafted niche audiences built on real-world billing, ...