If your app is going to be a success, then you need to hold the user’s interest over time, and notifications are an important way to keep your audience engaged. By presenting the user with a timely, ...

Florian Steps is Senior Manager Global Solution Strategy at Mapp Digital. Florian works with leading global brands to define and execute their long term vision, goals and strategies for digital ...

There is no astonishment as to how meaningful push notifications have become for mobile. We all understand that a significant amount of a company’s success hinges on their presence in the mobile world ...

I’ll probably be turning them off, but at least they’ll be an option. I’ll probably be turning them off, but at least they’ll be an option. is a senior reporter covering technology, gaming, and more.

Apple released the first beta of iOS 16.4 and included a feature that lets developers send notifications to web apps. Since the iPhone's creation, users could always add web apps to their devices by ...

Compelling copywriting takes many forms and infuses many channels. It turbocharges advertising, social media, landing page calls-to-action and email subject lines. But push notifications have their ...

Nothing can be more cloying to smartphone users than push notifications. Frankly, it is quite grating to hear your phone buzz and you pick it up only to find that it is just another application ...

Video has taken over social media, and now it’s coming for your lock screen. Today Mic is launching a revamped version of its MicCheck iPhone app (now called simply Mic) that primarily focuses on push ...

Push notifications are commonly used by mobile apps in every industry to engage users with real-time messaging. Mobile devices are a crowded space, however, and understanding the best way to leverage ...