(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...
NEW YORK—As the TV industry grapples with the measurement problems that have been produced by rapid changes in the way people watch programming, the Coalition for Innovative Media Measurement (CIMM) ...
Few would argue with Peter Drucker’s famous line that “if you can measure it, you can manage it”. In programmatic, however, things aren’t proving so simple. While campaigns are certainly being ...
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