Target announces big retail strategy shift as customers question whether it will work.

Target is launching Baby Boutique with nearly 2,000 new items, premium brands and expanded expert services to make shopping easier for parents.

Target will increase 2026 capital spending to about $5 billion to fund the new store openings and remodels.

Target's merchandising leaders previewed the company's ambitious plans to overhaul key categories, including home and apparel, at an investor meeting.

The new Target CEO believes adding new, buzzy brands can win back shoppers after a brutal few years. CEO Michael Fiddelke ...