McDonald's CEO's Big Arch taste test sparked a war of fast-food copycats

A carefully curated authenticity contest is brewing between the fast-food giants after McDonald's CEO went viral for his Big Arch taste test.
Campaign Live

Inside this Aussie-style yogurt brand’s AI-analyzed blind taste test

Noosa Yoghurt let food reviewers' facial expressions ‘speak for themselves’ in its Operation Taste Test campaign.
Allrecipes on MSN

The One Store-Bought Baked Ham to Skip for Easter, According to Our Taste Test

It promised sharp flavor, but ultimately failed to impress our taste tester.
MyHighPlains

Burger King, Wendy’s respond to McDonald’s CEO’s viral taste-test video

The CEO of McDonald’s is getting teased for his taste-test of the restaurant chain’s new Big Arch Burger. In a 1 minute 21 ...
Uproxx

We Blind Taste Tested Taco Bell’s New Chicken Nuggets Against Three Of Our Favs — The Results Were A Bit Of A Shock

For one week last year, Taco Bell introduced chicken nuggets to its menu, and quite frankly, it was a weird move. People don’t associate chicken with Taco Bell, and for good reason, so when I’d ...

McDonald’s CEO did a burger taste test that became a cautionary tale for execs. But there’s a silver lining

McDonald’s CEO Chris Kempczinski’s taste test turned into a viral meme war that shows how risky the CEO-influencer model has become.
Men's Journal

Taste Test Crowns Best Beef Hot Dog Brand

The test also listed three runners-up. Anyone who enjoys a good hot dog knows that not all brands are equal. To determine which one is best, Serious Eats conducted a taste test of 13 different beef ...