Your marketing technology, or martech, platforms and infrastructure have a profound impact on your team’s ability to drive new customer acquisition, keep customers engaged and stay one step ahead of ...

When I first began my career in sales, the phone book and landline were our most important tools. Now, we have dozens of solutions at our fingertips just to see who viewed an email. Over the years, ...

You’re competing against national brands with million-dollar marketing budgets. The advice you keep hearing? “Use the same tools they use.” You sign up for tools built for enterprise operations — and ...

The market is overwhelmed by martech solutions. Metia’s Pete Morgan recommends B2B marketers avoid distractions and focus on a core set of tools that will help them achieve the outcomes their business ...

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Marketing leaders know that personalized digital experiences play a significant role in boosting sales and fostering customer loyalty, which is why many organizations have established robust marketing ...

Early in my career, the technology contracts I signed were fairly straightforward. I knew what I was paying for, how many seats I had and what was included. Even as data volumes grew and systems ...

Barbara Puszkiewicz-Cimino is a digital marketing and MarTech strategist with a passion for leveraging technology to drive business growth. Let’s face it: Marketing in today’s world, the one that ...

Altairzen, the MarTech Service Provider (MSPs) company, is introducing a new framework for updating and managing marketing operations for businesses around the world. Altairzen created the MarTech ...

Today’s martech stacks are both multi-tool and multi-channel. Marketers across every industry have a diverse set of technologies and strategies at their disposal. That’s a good thing, of course. It ...