(NEXSTAR) – Brace yourself for $10 toothpaste. That’s how much Colgate’s new 3-ounce tube of teeth-whitening toothpaste costs. Colgate-Palmolive CEO Noel Wallace announced the product at a consumer ...

Of the hundreds of thousands of tubes of toothpaste sold in the U.S. each year, most end up in landfills. The tubes, which are usually made of a mix of materials including aluminum, aren’t accepted at ...

Colgate redesigned its toothpaste tubes so they can go into curbside recycling bins. It could eventually keep a billion tubes out of landfills each year. Every year, Americans toss a billion tubes of ...

SAN FRANCISCO (CN) — A federal judge on Tuesday denied Colgate’s request to dismiss class action false advertising claims from consumers who say the company lies about the recyclability of their ...