Michael Davis is the CEO and founder of Merek Security Solutions, a data mindfulness and cybersecurity firm out of Santa Fe, New Mexico. In today's digital age, businesses should understand human ...

As consumer behavior shifts more rapidly, understanding in-home usage helps leaders reduce risk, innovate and stay ahead of ...

During the WWD Beauty CEO Summit last week, one theme repeatedly emerged from several of the sessions: if brands want to better engage today’s consumer, it is essential to understand their needs and ...

Understand innate reactions. Customers are people, and like all human beings, have subconscious reactions to their environment. Improve CX through customer behavior. A psychological lens can help CX ...

Neo-behaviorists included folks like Edward Tolman, who argued that psychological scientists study behavior, defined as the overt actions of animals, but that in order to understand how it is that ...

Thousands of starlings move together to form a cloud-like murmuration. New work from UC Davis and Hokkaido University shows how this kind of collective behavior can be understood based on interactions ...

In relationships, women often express hurt through indirect signals that can be easily misunderstood. Recognizing these subtle cues early can prevent emotional distance and strengthen the bond. This ...

Ads are now being tested in ChatGPT in the U.S., appearing for some users across different account types. For the first time, advertising is entering an AI answer environment – and that changes the ...