The global gaming market is estimated to rake in over $184 billion and continues to grow daily. According to Newzoo, mobile gaming now accounts for 50% of that global market, dwarfing the console ...

Google’s new Project Genie prototype, which lets users simulate virtual worlds, has gaming investors very worried. But one ...

Project Genie is an early-stage research model designed to build living, interactive worlds. ・The tool relies on Google’s ...

Recently, Alphabet’s Google unveiled Project Genie, an AI-powered tool that can build, explore, and remix interactive virtual worlds from text and images, sparking concerns about new competition for ...

Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store platforms. This collaboration offers ...

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

A new study into the engines powering the most successful web games has revealed the overwhelming dominance of Unity, but highlights a critical trade-off between its powerful ecosystem and the ...

Adam Smith - Senior Vice President of Product of Unity Engine Good morning. Good morning, Barcelona. Did you see that lineup of games? Megabonk, which just became one of the most played games ever on ...

Unity Software rebounds after scrapping its pricing plan and revamping products, but profits lag. Read the full analysis here ...

Walmart has released a free, official commerce software development kit (SDK) for Unity developers to "seamlessly ...

As one of the most commonly used game engines, it's not unusual to see Unity appear on the splash screen when loading up a game. There's something different about seeing that logo appear in Survival ...