Launching today, in honor of Valentine’s Day, Brianna Arps’ latest fragrance reframes florals through resilience, ritual, and radical self-expression.

Recently, we've seen a huge incline in some of our most visited high street stores branching out into perfume dupes, some of which also include our faves Marks & Spencer, but, the brand that's firmly ...

There's a reason this niche house went so viral.

You don't need to be a beauty pro to appreciate Sephora. The retailer is a true one‑stop shop for beauty, offering everything from skincare and makeup to hair care, fragrance, and tools from both cult ...

Cosmetify released its 2025 Beauty Index with a spotlight on top fragrances. Fragrance emerged as one of beauty’s fastest-moving categories in 2025. Demand surged for bold Arabian scents, with brands ...