Beyond the click: The brand-building and audience metrics that matter more than CTR

From the earliest days of digital marketing, click-through rates have been the default measure of success. CTRs provide a ...

Winter’s not quite done. Here’s how to protect your health during cold snaps

Physical activity in winter can be safe, but extreme cold requires adjustments. Cold, dry air can irritate the airways and trigger coughing, chest tightness and shortness of breath, particularly in ...

U.S. women’s ice hockey team decline invite to Trump’s State of the Union address

Athletes unable to participate because of ‘timing and previously scheduled academic and professional commitments,’ USA Hockey says ...