That’s the job of generative engine optimization (GEO) — and in 2026, it’s no longer optional. This guide shows you how to build, execute, and measure a GEO strategy that actually works. What is GEO — ...

There are three critical areas where companies most often go wrong: data preparation and training, choosing tools and specialists and timing and planning.

AI API calls are expensive. After our always-on bot burned through tokens, we found seven optimization levers that cut costs ...