Sprite has introduced a new global brand platform, ‘It’s That Fresh’, which is being rolled out across 180 markets. The update includes a refreshed visual identity aimed at improving in-store ...

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If you’ve ever cracked open an ice-cold Sprite on a hot summer day, or taken a sip of the soda fresh from a McDonald’s machine, you’ve probably experienced that eye-widening first moment that the ...

Prefer Newsweek on Google to see more of our trusted coverage when you search. Sprite is officially back on the NBA stage as part of a new multiyear global deal between the NBA league and The ...

With spring on the horizon, Sprite is introducing a zesty new flavor with hints of mango. Sprite Chill Mango Citrus is the newest limited-edition Sprite Chill, offering "innovative cooling sensation ...

Coca-Cola Company (KO) announced on Tuesday a new multiyear global marketing partnership with the NBA that restores Sprite as the league's Official Global Soft Drink Partner and exclusive soft drink ...

Coca-Cola Co. Sprite brand has reclaimed a key battleground in the Soda Wars: sponsorship of the National Basketball Association. The lemon-lime soda giant on Tuesday was named the official soft drink ...

Sprite returns as the league's official soft drink and will be a part of some of the NBA's biggest global events. Official release The National Basketball Association (NBA) and The Coca-Cola Company ...

The NBA has again teamed with The Coca-Cola Company, naming Sprite its official soft drink partner more than a decade after the lemon-lime soda brand last held that title, according to news shared ...

Sprite is stepping back onto center court with a fresh twist. The brand has launched new co-branded, limited-edition cans featuring select NBA teams and standout Unrivaled players, blending regional ...