AI matching and a reported 30% conversion lift give advertisers a good reason to take YouTube creator campaigns seriously.

A24 has released the trailer for “Backrooms,” an upcoming sci-fi horror film starring Renate Reinsve and Chiwetel Ejiofor.

Qoruz, a creator intelligence and collaboration platform, has integrated YouTube’s Creator Partnerships API, becoming one of ...

After repeated requests, Google has finally made YouTube available for Android Auto users; however, with a major catch.

YouTube has expanded access to its Creator Partnership API, allowing a select group of third-party Influencer Marketing platforms to integrate first-party audience and campaign data directly into ...