This year, brands didn’t just speak louder. They spoke smarter. Purpose found clarity. Creativity delivered impact. And storytelling became a business lever, not just a buzzword. Through campaigns that moved culture and strategies that moved markets, ETBrandEquity chronicled how brands adapted, evolved, and stayed relevant in a constantly shifting landscape. As the year comes to a close, we thank the marketers, creative leaders, and brand custodians who shaped the conversations with us. Onward t